For retail environments, visual merchandising is hugely important. Window displays and the way products are arranged is what attracts customers into the shop and keeps them there. Here are some tips for making the most of your merchandise:
Consider all the senses
Yes, humans are highly visual creatures, but it pays not to overlook the effect of the other senses as well. What does the customer see but also how do they feel? Music plays an important role in creating an atmosphere, as does light, colour, scent and touch. Look into all these aspects when creating a display for merchandise.
Depth and Height
By creating a contrast with height and depth, you can increase interest in a display. Also consider the strategic positioning of shelving so that the eye is free to wander and you can effectively grab the interest of your customers. Find out more about …